Case Study — Higher Education
INSTITUTIONAL COMMUNICATIONS AT UNIVERSITY SCALE
How Jaime Andres Media supports a major research university with commencement coverage, institutional stories and multi-stakeholder production.
The challenge
A major research university produces significant moments year-round — commencements, institutional milestones, program launches — and needs production support that meets brand standards while operating inside complex campus logistics. TODO(Jaime): confirm which University of Miami engagements may be described and named.
The audience
Graduates and families, prospective students, alumni, donors and institutional leadership.
Operational constraints
Large venues, once-only live events, tight institutional brand standards, multiple stakeholders with different needs from the same footage, and campus access logistics.
The strategic approach
Coordinate coverage plans with university communications in advance; design capture so one event serves multiple offices (communications, advancement, individual schools).
The creative approach
Multi-camera live-event discipline combined with documentary storytelling — coverage that honors the significance of the moment for families while meeting institutional needs.
Production scope & deliverables
TODO(Jaime): confirm the scope to publish (events covered per year, production days, camera counts).
- Commencement ceremony coverage — TODO: confirm scope
- Highlight films and social versions — TODO: confirm
- Institutional and program stories — TODO: confirm
Distribution & use
TODO(Jaime): confirm distribution — university channels, school-level use, advancement materials.
Operational evidence
TODO(Jaime): supply supportable evidence — e.g., repeat engagements, number of ceremonies, same-week delivery timelines, departments served.
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