Case Study, Aviation & Lift Operations
AERIAL CAPABILITIES & LIFT OPERATIONS
How Jaime Andres Media turns helicopter lift operations, from a downtown signage install to rooftop HVAC, into proof buyers can see.
At a glance
- The challenge
- A specialized helicopter lift capability that buyers could not see. Without film, heavy lifts into tight urban and rooftop sites stayed a claim, not proof.
- What we did
- Planned ground and aerial coverage around a live lift in downtown Miami, flown by two FAA Part 107 pilots and a visual observer under FAA airspace authorization.
- What was delivered
- A 68-second live-lift film, a 30-second rooftop HVAC spot and short cutdowns. Both primary cuts approved by the client.
- 1 coordinated lift day
- 2 client-approved films
- 3-person flight crew
- Controlled downtown airspace
The challenge
A helicopter lift operator places heavy loads where a crane is the wrong tool for the job: large signage on an arena roof, rooftop HVAC units for mechanical contractors, equipment on active buildings. The capability is specialized. Buyers still need to see it. Without clear film, the lift stays a claim on a website instead of proof a contractor or building owner can trust before they call.
The audience
General contractors, mechanical and HVAC contractors, signage and specialty installers, building owners and facility teams, and aviation operators who sell lift work into construction and facilities jobs.
Operational constraints
Live lift windows, controlled downtown airspace, active roofs and job sites, aircraft and longline paths that cameras cannot enter, and coordination with the ground crews receiving each load. On a public install like this one, the rules are simple: stay clear of the operation, capture the work, and do not treat the venue or the brands on the load as the client.
The strategic approach
Lead with the strongest proof: a real live lift, the Vice City signage install at Kaseya Center on September 22, 2026, flown in constrained downtown airspace. Then show the everyday work buyers hire the same operator for, helicopter delivery of rooftop HVAC, in a short spot built for advertising. Ground and aerial coverage were planned around the lift path so one coordinated day fed both the long-form film and the spot.
The creative approach
Documentary realism over staged gloss. Real aircraft, real loads, real crews. The downtown film carries the scale and precision of a high-visibility lift. The HVAC spot states the everyday capability in 30 seconds. No generated inserts on this page. Real frames from the delivered masters only.
Production scope & deliverables
A founder-led crew of two FAA Part 107 drone pilots and a dedicated visual observer covered the September 22, 2026 lift under FAA airspace authorization, with a flight plan that kept cameras out of the longline path. Cuts went to the client for review, then were revised to match the client’s wording and management notes. Both primary cuts were client-approved on October 28, 2026.
- Live downtown lift film, Vice City signage at Kaseya Center (client-approved October 28, 2026)
- Helicopter lift for rooftop HVAC, 30-second spot (client-approved October 28, 2026)
- Additional short cutdowns for the client’s own marketing use
Distribution & use
Cuts were built for the operator’s own marketing and advertising: the downtown film as proof of a live lift in a constrained urban window, the HVAC spot as the capability commercial. This page is the website case study of that engagement. It does not claim the client’s campaign results, reach, or lead metrics.
Why it works
Buyers hire what they can see. A full live-lift film from a downtown install, backed by a 30-second spot that shows rooftop HVAC arriving by helicopter, is clearer than a paragraph about capacity. A crew that plans around the aircraft, the airspace and the ground crew earns access on the day and a finished cut the client can put in front of the next buyer.
Related: FAA Part 107 aerial cinematography and facilities, construction & operations video.
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